The People's Share of the World Cup: When Charity Meets Celebrity The recent petition to replay the 2026 World Cup final match highlights the complex relationship between sports, entertainment, and social responsibility.
A charity auction hosted by Christie's in collaboration with Global Citizen offers insight into this dynamic.
The online only sale features over two dozen items, including the official match ball used in the final itself, signed jerseys from international soccer stars like Lionel Messi, and stage worn costumes from performances by Madonna, Coldplay, Justin Bieber, and BTS.