The Streaming Wars Take a Backseat to Broadcast's Resurgence The latest Nielsen ratings figures confirm what many in the industry had been whispering about: the 2025 2026 TV season saw a remarkable resurgence of broadcast television, not just in terms of viewership but also in its ability to compete with streaming behemoths.
While Netflix still dominates the non sports landscape, with "Stranger Things" retaining its top spot with 32. 9 million viewers, the real story lies elsewhere.
The most watched broadcast show was CBS's "Marshals," pulling in a staggering 19. 3 million viewers across all platforms.