The Buck Stops Here: Hollywood's Merchandising Machine Keeps Rolling The trend of premium popcorn buckets tied to major releases has reached a fever pitch, with fans clamoring for limited edition designs that often sell out in minutes online.
This phenomenon is the result of theater chains and studios capitalizing on the merchandising potential of big budget movies.
Imax's recent foray into merchandise with its camera shaped bucket, tied to Christopher Nolan's "The Odyssey," is a prime example of this strategy.