Black Friday Creep: How Retailers Are Redefining Summer Sales Retailers are increasingly injecting excitement into what was once a slow summer season by scheduling pre emptive sales months before Thanksgiving.
Last week, Best Buy took the plunge with its Black Friday in July sale, offering deep discounts on everything from 4K TVs to laptops.
While some view this as a clever marketing ploy, it's worth examining whether these pre emptive sales genuinely benefit consumers or merely serve to confuse and oversaturate the market.