The Luxury Festival Bubble: When Excess Meets Experience The great British festival, once a bastion of muddy fields and dodgy toilets, has been transformed into a haven for luxury seekers.
Gone are the days of queuing for hours to use a stinking port a loo; instead, festivals now cater to the desire for high end experiences that rival those found in five star resorts.
One driver behind this shift is the growing wealth and spending power of younger generations. As Digby Vollrath, chief executive of Togather, notes, millennials and Gen Z prioritize experiences over possessions.