The Price of Progress: FIFA's Misguided Bet on Private Equity The proposed sale of a minority stake in FIFA Forward Enterprises, the new subsidiary that would control the business side of the World Cup, has sent shockwaves through the global soccer community.
FIFA claims it's seeking to raise $4. 2 billion from third party investors, but its plan has been met with swift rejection by UEFA and Concacaf, who see it as a threat to the integrity of the game.
The concern is not unfounded. By inviting private equity firms like Thrive Capital to invest in FIFA Forward Enterprises, FIFA risks opening the door to outside influence driven by financial gain.