The Spider Man Paradox: Secrecy as Storytelling Strategy The latest iteration of the Spider Man franchise, Brand New Day, has been shrouded in secrecy surrounding Sadie Sink's role.
This approach is reminiscent of Jon Watts' pre release strategy for No Way Home. But is this more than just a marketing ploy?
Filmmaker Destin Daniel Cretton believes that keeping certain aspects of the story under wraps not only enhances the viewing experience but also makes the movie itself better.