Tinder's Desperate Attempt to Stay Relevant in the Age of Gen Z Disillusionment The decline of online dating has been a slow moving train wreck that Match Group, the parent company of Tinder, has been trying to ignore for far too long.
With revenue down and user growth stagnant, the company is now scrambling to adapt to the changing tastes of Generation Z.
Gen Z's disillusionment with online dating isn't just about adapting to new trends; it's also about understanding what those trends mean for the users themselves.