Amazon Picks Up 'Baywatch' Reboot Internationally Amazon Prime Video has acquired the international rights to the Baywatch reboot, a move that suggests the streaming giant is banking on nostalgia to drive viewership.
This deal follows in the footsteps of other recent acquisitions by Amazon and Netflix, which have cornered the market on classic television shows.
The original Baywatch series, which aired from 1989 to 2001, was a product of its time – a kitschy, over the top spectacle that capitalized on emerging global markets for trashy entertainment.